In a recent interview with Fortune, Helaina founder Laura Katz explained that the 2022 baby formula shortage highlighted more than just a supply chain issue. A lack of innovation and heavy market concentration left parents with few alternatives when products became unavailable.
Helaina is working on a new kind of formula using precision fermentation to create key proteins found in breast milk. Katz sees it as a way to give parents better, more reliable optionsβespecially when traditional systems fall short.