Beyoncé has joined the list of investors backing Lemon Perfect, an Atlanta-based startup making flavored lemon water with no sugar and added vitamin C. Her involvement helped close a $31M Series A round, which also included support from Trousdale Ventures.
The company plans to use the funding to expand into more than 40,000 retail locations. Founded in 2017, Lemon Perfect has gained significant traction—and seen massive revenue growth—over the past year as consumers look for healthier beverage options.