The Tom Ford Plastic Innovation Accelerator—backed by Trousdale Ventures—was named a finalist at the 2024 SXSW Innovation Awards, recognized for its role in fast-tracking sustainable alternatives to thin-film plastic.

Through the Accelerator, winning companies Sway, Zerocircle, and Notpla are scaling seaweed-based packaging innovations designed to replace some of the most harmful forms of plastic waste.

Developed with partners including Lonely Whale and Tom Ford Beauty, the initiative is helping turn climate-forward materials into promising solutions.

Trousdale Ventures is committed to supporting science-backed innovation that drives a more sustainable future.

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